How Blockchain Could Save the Music Industry from the Threat of Technology

Sharelines Did you know that there was a time, not so long ago, when the only way to listen to music was live and in-person? No, I’m not talking about a live stream from your favorite band on Facebook or YouTube, but listening to the music at a venue congregated alongside a small or large group of similarly-minded folks who liked the same kind of music you did. In pre-historic times like the year […]

Fashion Blockchain – Critical To The Future Of Fashion & Smart Clothes

Fashion Blockchain – The issue with fashion is that some get it, and some don’t. But that’s just fine as fashion trends and styles are not for everybody. However, one thing is for sure. Fashionable or not, wearing clothes is required by law. Irrespective of gender, age, political views or religion, we all must wear clothes in public. While the requirement of wearing clothes in public might never change, as the fashion industry develops […]

Russian Diamond Firm Taps WeChat, Blockchain For Sales In China

Russia-based diamond producer ALROSA is partnering with technology firm Everledger and Tencent’s social platform WeChat to sell diamonds to Chinese retailers using a blockchain platform, ALROSA announced in a press release on Tuesday (Dec. 17). Using a WeChat Mini Program, ALROSA will use software by Everledger to show how blockchain technology can enable Chinese merchants to track diamonds’ origins, characteristics and ownership history. The pilot program will spotlight ALROSA’s diamonds and offer a white-label […]





Lenzing unveils blockchain technology for traceability

Paris – The Lenzing Group entered the age of digital traceability, showing its blockchain technology at the Première Vision show here. The leader in specialty fibers made from renewable material wood will use the technology to support its Tencel branded fiber business, ensuring transparency and traceability for brands and consumers of its fibers in finished products. Lenzing is partnering with Hong Kong-based TextileGenesis on the project. The supply chain transparency froms from wood to […]

New Miller Lite Trivia Game Answers How Blockchain Can Be Used by Marketers

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Vatom Labs uses Blockchain-enabled SmartMedia Objects (SMOs) to award Miller Lite patrons in bars and restaurants Getty Images165167132 As blockchain technology becomes more widely adopted by marketers, its applications and limits come into focus. In terms of curbing ad fraud, blockchain can help support a transparent marketplace , but it isn’t speedy and efficient enough to verify legitimate trades as they happen . Ad exchanges aren’t nearly as much fun as other potential uses, […]

Businesses can now claim their trademark blockchain domains, before it’s too late

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Unstoppable Domains is giving trademark holders until October 15 to claim their “uncensorable” web domains before they are immutably etched on-chain. If they’re not your keys, it’s not your website. Unstoppable Domains , a San Francisco-based company that offers “uncensorable” websites through the Zilliqa blockchain , today announced a “sunrise period” lasting from now until October 15 to give trademark holders the opportunity to claim their non-custodial .zil domain. Claiming domains now will allow […]


Targeting millennial jewellery shoppers

Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So, as more industries take steps to understand the mind of the millennial consumer, it’s natural to wonder: is jewellery fated to go the same […]

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>>>Swipe on >>> Age is just a number. But we'd like to read between those numbers because, each generation has its own set of characteristics that shape its shopping habits. The key to create an effective campaign is based on understanding generational tendencies, whether it is for a millennial-targeted coffee shop or a grocery store for all age groups. Here's a breakdown of every generation's shopping parameters and preferences. #PAD #Shoppers #GenerationB #BabyBoomers #GenX #GenY #GenZ #Millenials #OnlineShopper #ShoppersPsychology #ConsumerInsight #ConsumerPsychology #Advertising #Research #Communication #IntegratedCommunications #Shopoholic #RetailShopper #DigitalShopper

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Primpy, Technically Reinventing the Experience of Fashion

SINGAPORE, July 11, 2019 /PRNewswire/ — Primpy was developed as a response to the problems that have risen in fashion, retail, influencer and online shopping sectors in the recent period of time. Our primary task is to offer the most significant decentralised fashion ecosystem in the world, which will help everyday shoppers with what they need, and give even the smallest sellers the spotlight they crave. Primpy is a global-wide platform that changes […]


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Lasciati inspirare da #Primpy

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The world’s top marketers just spent more than $2b on emerging tech

The world’s top marketers have spent more than $2 billion on emerging technology in the last three years, according to a report from independent consultancy R3. Big brands including P&G, Coca-Cola, Samsung, Nestlé, Volkswagen and Shell have gone beyond traditional marketing methods to support growth in new and emerging areas. R3 reviewed 40 companies for its Future40 report, covering 12 broad categories including artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), blockchain, […]

Traceable trust in the food supply chain with trust-free blockchain tech

It’s been more than ten years since the Satoshi Nakamoto published his whitepaper Bitcoin: A peer-to-peer electronic cash system. While Bitcoin itself has divided many and attracted criticism, the technology that it is built upon, the blockchain, has garnered significant interest due to its promise of immutable digital record-keeping. Here, Darcy Simonis, industry network leader for food and beverage at ABB, explains why the emerging technology stores the key to greater traceability and reduced […]