Brexit Divorce Is Advertising Opportunity for Crypto Firms

Bitpanda’s London billboard. As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made its thoughts known on the theme of “exit.” Hanging in Canary Wharf, a financial district in London, on Friday was Ledger’s 7-by-4-meter digital billboard, reviving and modifying the controversial pro-Brexit slogan “take back control.” Pascal Gauthier, Ledger’s CEO, said he was employing the phrase “to make a point about bitcoin.” There […]

 

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