The Sacramento Kings have launched the NBA’s first blockchain-powered fan rewards program. The rewards program was created in partnership with fan engagement company Blockparty and will be used to enhance Call the Shot, a free-to-play prediction game that the Kings originally launched in 2016.
This season, Blockparty will track Kings fans’ activity while they’re playing Call the Shot inside the team’s mobile app. Users will be able to accumulate points as they play the game, and then transfer those points into a virtual wallet. Points can be redeemed for prizes such as signed Kings merchandise and courtside tickets. Enrollment in the rewards program is free and rewards are non-transferable and hold no monetary value.
Last season, gambling operator MGM Resorts sponsored the game, raising the possibility that it could eventually be more closely connected to sports betting. “We know where this is going and we want to be prepared,” Kings CTO Ryan Montoya told SportTechie at the time.
Sacramento also began accepting Bitcoin as payment in 2014, and was among the first NBA teams to mine for cryptocurrency last year.