Securing Customer Loyalty Programs With Blockchain For Retail

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In today’s on-demand retail market, customer loyalty is a highly prized commodity that is hotly sought after and easily lost. With increasingly aggressive competition between retailers — and a variety of interaction models available (mobile, web site, app, in-store) — just one mediocre customer experience can result in brand abandonment.

An effective loyalty program is an important component of not just retaining and rewarding customers, but keeping the brand top-of-mind and relevant.

Technology is enabling more valuable loyalty programs — for both the customer and the business — with better usability and scalability, and real-time redemption. Blockchain specifically, has been discussed in financial services for a few years, and now its applications for retail are burgeoning and promising.

Blockchain creates transparency, which encourages trust — imperative to establishing brand loyalty. Blockchain records are immutable and completely transparent, for both the retailer and the customer. Giving customers control over rewards, creating a permanent record and building on that trust creates a strong foundation for a valuable rewards program.

An effective loyalty program is an important component of not just retaining and rewarding customers, but keeping the brand top-of-mind and relevant for a valuable rewards program.

Eric W. is a self-educated ghost writer who for the past seven years has been involved in Blockchain, Cryptocurrency, and Digital advertising sectors as Project Director, Miner, and NRA (Network Resource Application).

Contact Eric

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