Targeting millennial jewellery shoppers

Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So, as more industries take steps to understand the mind of the millennial consumer, it’s natural to wonder: is jewellery fated to go the same […]

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>>>Swipe on >>> Age is just a number. But we'd like to read between those numbers because, each generation has its own set of characteristics that shape its shopping habits. The key to create an effective campaign is based on understanding generational tendencies, whether it is for a millennial-targeted coffee shop or a grocery store for all age groups. Here's a breakdown of every generation's shopping parameters and preferences. #PAD #Shoppers #GenerationB #BabyBoomers #GenX #GenY #GenZ #Millenials #OnlineShopper #ShoppersPsychology #ConsumerInsight #ConsumerPsychology #Advertising #Research #Communication #IntegratedCommunications #Shopoholic #RetailShopper #DigitalShopper

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