The world’s top marketers just spent more than $2b on emerging tech

The world’s top marketers have spent more than $2 billion on emerging technology in the last three years, according to a report from independent consultancy R3. Big brands including P&G, Coca-Cola, Samsung, Nestlé, Volkswagen and Shell have gone beyond traditional marketing methods to support growth in new and emerging areas. R3 reviewed 40 companies for its Future40 report, covering 12 broad categories including artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), blockchain, […]


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