Is Blockchain The Boost Loyalty Programs Need?

Despite reports to the contrary, customer loyalty is not quite as dead as it has been advertised to be. A recent study by American Express indicated that 58 percent of the general population say they will stick with the same brand of products no matter what. Millennials, perhaps surprisingly, tested out as especially likely to become committed — with 62 percent reporting a strong preference for sticking with a favored brand through thick and […]

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