Clothing brand Alyx turns to Iota’s blockchain to track garment authenticity

Clothing designer Matthew William’s luxury fashion brand Alyx announced today that it will use Iota Foundation ’s blockchain distributed ledger technology to track the production of clothing from raw materials to the final product. The system, which will be used to instill consumer trust, combines the efforts of materials science company Avery Dennison and supply chain visibility firm Evrything along with Alyx and Iota. Using a quick response code printed on a tag connected […]


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